GROWING TREND OF
E-COMMERCE

E-commerce means means buying and selling of products or services via internet. E-commerce is one of the important facets of internet to have emerged in recent times. Until a few decades the idea of e commerce had not even appeared. But, now a days the thought of living without e commerce seems unfathomable, it has brought the world closer.

E-commerce is a good example of the way in which information and communication technology can contribute to economic growth. It helps countries improve trade and facilitates global market for developing countries. It promotes competition among entrepreneurs. It also provides jobs there by creating wealth. E commerce is spreading widely and quickly in developing countries and it is exclusively useful for small and medium entrepreneurs allowing them to save time and money and enable them to reach large number of clients in domestic and foreign markets. With the growing use of the internet tablet devices, and smart phones the demand for e commerce business will continue to evolve and expand. Due to its convenience more users are purchasing from the palm of their hand.

E commerce has been particularly influential in service industries. The internet makes it possible to sell a variety of services, for example airline tickets, financial , insurance, customer support, data processing services, legal ,health, education or software services around the clock anywhere in the world. There are many advantages to the users through e commerce as lower prices are offered by vendors with less margin than brick and mortar model. They offer great variety inventory on online stores. One can log on the internet at any point of time be it day or night In a nutshell, this growing trend has many positive effects not just to individuals but the global society in terms of efficiency, enhancing communicative skills and shaping borderless communication. There are many issues that need to be resolved for the realization of fully fledged e commerce especiallyin the country like India. Internet should be affordable to reach the societies in developed and developing countries It should be accessible to rural areas so that they can enjoy the same facilities as city folks. The internet has to be freed from incompatible laws that hinder the growth of e commerce.

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