IMPACT OF SOCIAL MEDIA ON BUSINESS

The use of social media is growing at an astronomical rate. Social media websites such as facebook, twitter, LinkedIn and pinterest represent a huge opportunity for businesses to grab the attention of customers and thus expand their business. Businesses use social media and social networking websites as a tool for gaining deep customer insight and to facilitate customer's influence. The social media marketing services enable the companies to use social media for marketing. For the customers it provides an ideal platform to speak their mind and share their ideas in their circles.
Majority of businesses use social media to enhance their relationships with their customers. The companies are also expanding their use of social to drive innovation in their products and services and for recruitment. Companies are finding a wide variety of business uses for social media. A product can be directly marketed to the consumer using social media. Such marketing amplifies messages that are conveyed by other product promotions, including website advertisement and press releases. The search engine optimization also enables the companies to increase traffic to their website. The premium companies in Hyderabad provide with dedicated team of SEO professional working for on page and off page optimization to bring desired output through website.
Social networking websites bring together people to interact with the companies and thus bringing in a more personal touch. For example blogs have become a great way to build and demonstrate thought leadership. The popularity of these web tools have led corporate to launch official blogs and social networking sites to keep open the communication and use it as a feedback mechanism to fine tune policies to be attune to employee needs, to receive feedback and to incorporate suggestions. To meet the requirements of companies many web development companies In Hyderabad are offering quality of services at highly competitive prices.
When it comes to India, Indians are really social. The Indians online already account for the third largest internet population in the world. Google+ , twitter and LinkedIn are flourishing in India nearly 20 million Indians are using the services of LinkedIn, making Indians the second largest member base. In 2013 about 53% of digital marketers are already positioning their brand in the social media marketing by 2014 social advertising investment will continue to grow. If your business is not taking this marketing steps to grow your market coverage by now your competitors are probably taking advanced steps with a better and large market opportunities to play around
Regardless of what platforms are used, it remains the priority of an organization to have a dedicated social media team that monitors discussions interacts with prospective customers and shares information about the organization's social activities to educate and empower. It is also important to make regular announcement to engage followers like organizing polls, contests and even offline events.

GROWING TREND OF E-COMMERCE

E-commerce means means buying and selling of products or services via internet. E-commerce is one of the important facets of internet to have emerged in recent times. Until a few decades the idea of e commerce had not even appeared. But, now a days the thought of living without e commerce seems unfathomable, it has brought the world closer.
E-commerce is a good example of the way in which information and communication technology can contribute to economic growth. It helps countries improve trade and facilitates global market for developing countries. It promotes competition among entrepreneurs. It also provides jobs there by creating wealth. E commerce is spreading widely and quickly in developing countries and it is exclusively useful for small and medium entrepreneurs allowing them to save time and money and enable them to reach large number of clients in domestic and foreign markets. With the growing use of the internet tablet devices, and smart phones the demand for e commerce business will continue to evolve and expand. Due to its convenience more users are purchasing from the palm of their hand.
E commerce has been particularly influential in service industries. The internet makes it possible to sell a variety of services, for example airline tickets, financial , insurance, customer support, data processing services, legal ,health, education or software services around the clock anywhere in the world. There are many advantages to the users through e commerce as lower prices are offered by vendors with less margin than brick and mortar model. They offer great variety inventory on online stores. One can log on the internet at any point of time be it day or night In a nutshell, this growing trend has many positive effects not just to individuals but the global society in terms of efficiency, enhancing communicative skills and shaping borderless communication. There are many issues that need to be resolved for the realization of fully fledged e commerce especiallyin the country like India. Internet should be affordable to reach the societies in developed and developing countries It should be accessible to rural areas so that they can enjoy the same facilities as city folks. The internet has to be freed from incompatible laws that hinder the growth of e commerce.

DIGITAL MARKETING BENEFITS- SAVING PAPER, TIME, MONEY

The evolution of digital marketing has paved the way for the businesses to market their products and services in innovative and creative way.Any business that does not adapt to the new era of marketing and communication is in danger of losing out. The success of the business depends upon the social following and every aspect of the way they interact with consumers..
Regardless of age every one is walking around with some kind of device such as smart phones, tablets, laptops in their day to day lives and digital marketing reach seamlessly through these devices. Digital marketing enables an organistion to get more buyers and they are much cheaper than traditional advertising and sometimes it is even free. Thus it saves lot of money.
Digital marketing reach large amounts of people in less time and we can get an opportunity to reach consumers every single day. It is so pervasive that consumers can access information any time and any place they want, they have good benefit of accessing instantly with good availability and choice. The sending and receiving of information is instant hence saves lot of time.
The use of technology and computers is becoming common in office; therefore it is not hard to understand that in future we will soon see paperless office. Most of the offices are going electronic to send information to clients and employees and thus saving usage of paper.
In the bottom line we can say that each business is unique and that is why it is very important that companies should adopt different digital marketing strategies to meet the specific needs of their clients. The companies should adopt straight forward, dynamic plan that grows
and works with the business. If they don't have proper skills and know how in order to run digital marketing then they will be wasting valuable resources.

DIGITAL MARKETING FOR BUSINESS GROWTH

Gone are the days when business owners had a notion that digital marketing is only for big multinationals and large corporations that have sufficient resources can mount on online marketing. Fast growing digital marketing has provided boost even to small and medium scale industriesto compete against big MNC’s and attract their share of targeted office.

Digital marketing helps you to expand a new areas without any geographical hurdles. Digital marketing is cost effective and is easily reacheable and affordable to small and medium scale enterprises.

The way we talk, the way we connect with each other, the way we shop almost every thing around us is connected via internet. Now considering these changing dynamics of the technological advances, even the companies and businesses around us have largely been impacted by the change even they want to reach out to these tons and tons of online population with the aim of increasing their profits and growing further.

In digital marketing you can target precise people you want. Traffic to the website increases within no time and also brings additional revenue to the business. Digital marketing create new customers and maintain friendly relationship with them. There are various types of techniques such as SEO, PPC, SMM,etc, to target the potential audience.

India has truly been one successful example where digital marketing and its strategies have been widely accepted through out every possible company or business and thus making them known in every household in India.

How Digital Marketing Can Help Businesses During COVID-19

Most of us were taken aback by the enormous impact that COVID-19 had on our personal and professional lives.

As the internet became a part of our daily lives, digital marketing has proved to be imperative for brands. Considering Some Billion internet subscribers globally, more & more businesses now focus on creating an online brand image because that's where their customers are!!

However, in the past few Months, the outbreak of covid-19 has impacted our lives and multiple businesses across the world in unprecedented ways; marketing spends and activities of many brands have been paused, including various digital marketing initiatives.

  • In 60% of companies, no employees were dismissed from their positions. What is more, there were no such plans in the roadmap. Meanwhile, 24% of the survey participants confirmed that they or their colleagues were laid-off for COVID-19 related reasons.
  • 64% said they started working remotely.
  • 63% of companies opted for diverting SEO budgets to PPC.
  • 46% of businesses lost essential customers for the last several months, while 12% claimed they enjoyed a surge in new ones.
  • 40% of respondents confirmed their salaries were cut, while 9% of businesses had plans to turn such changes to reality.
  • 40% of respondents confirmed their salaries were cut, while 9% of businesses had plans to turn such changes to reality.
  • Anti-crisis plans were developed and brought to life by 19% of companies.


Paid ads are really, really Low-priced

The latest trend we are seeing is that paid ads are becoming Less price. It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads. If you don’t have as many small businesses advertising (like we are experiencing now) there isn’t as much competition for the inventory, so the cost per click decreases. But the virus has been causing us to spend more time online, so much so that companies like Netflix have had to reduce their streaming quality to help. In other words, traffic on the web is up and there are fewer advertisers.

The latest trend we are seeing is that paid ads are becoming Less price. It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads. If you don’t have as many small businesses advertising (like we are experiencing now) there isn’t as much competition for the inventory, so the cost per click decreases. But the virus has been causing us to spend more time online, so much so that companies like Netflix have had to reduce their streaming quality to help. In other words, traffic on the web is up and there are fewer advertisers.

B2B companies in particular rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies.

Of course, this means there’s opportunities out there for the taking, if you are a B2B supplier in an industry that has been slow to adapt to digital marketing. A key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms where introductions can be made and relationships fostered. In the coming months, your prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand – and no-one really has any idea how long this will last and whether this will lead to longer-term change.

On a psychological aspect, you’ll draw more attention to your business if you use positive messaging, especially regarding the current situation. Specifically, people want to hear how things will eventually go back to normal, so try to craft your marketing messages to reassure your customers that shall pass.

Going Digitally is the best option, which Erudite will help you.

This is pretty much a given at all times, but especially when we’re in the middle of a pandemic. Your customers will still shop online, maybe even more than they used to. So if you haven’t got one already, it’s time to get a website.

Even if you’re in the service business, you can still offer online consultations and communicate with your clients, and a website can be of great help in your efforts (especially if your website design is proper and was made to convert).

One thing is for sure, businesses across the globe have to think of innovative ways to reach out to audiences that have been affected by COVID-19. The way we interact with each other has significantly changed, so it doesn’t come as a surprise that companies also need to change how they interact with customers.

We hope these little tips will help you rethink your marketing strategies and keep you on the right track.

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